{"id":11526,"date":"2018-02-02T18:39:26","date_gmt":"2018-02-02T15:39:26","guid":{"rendered":"https:\/\/www.unlockunit.com\/blog\/?p=11526"},"modified":"2018-02-02T18:39:26","modified_gmt":"2018-02-02T15:39:26","slug":"augmented-reality-hud-best-copilot","status":"publish","type":"post","link":"https:\/\/www.unlockunit.com\/blog\/augmented-reality-hud-best-copilot\/","title":{"rendered":"Is an augmented reality HUD the best copilot?"},"content":{"rendered":"<p>Many years ago I was at a car expo, checking out some of the latest technologies. I remember entering a Mazda and seeing a small piece of plastic, popping out from the dashboard, just in the driver&#8217;s field of view. The guy from the stand explained that it&#8217;s a head-up display (or HUD, as I found out later), which projects information the driver needs.<\/p>\n<p>Basically, that little piece of transparent plastic was showing the speed, the average fuel consumption and some other data I can&#8217;t remember.<\/p>\n<p>A few years passed and I&#8217;ve come across a news article from CES 2018, saying that cars can now come with an augmented reality HUD, which is an improved variant of that little piece of plastic I saw some time ago.<\/p>\n<p>Let&#8217;s find out more details about this thing&#8230;<\/p>\n<h2>Can an augmented reality HUD help you that much?<\/h2>\n<p>At this year&#8217;s Consumer Electronics Show, an augmented reality company from Switzerland, WayRay, showcased a new in-car heads-up display, with a totally unique approach, compared to what I knew until then.<\/p>\n<p>Going by the name <a href=\"https:\/\/wayray.com\/navion\">NAVION<\/a>, it&#8217;s an aftermarket solution which automotive manufacturers can implement in their cars and&#8230;man, these guys did an amazing job.<\/p>\n<p>Now, in order to better understand this concept, an augmented reality HUD projects all the information you need while driving on a small piece of transparent plastic or glass. But it&#8217;s not that much noticeable, so you will have the impression that everything is projected on your windshield. You don&#8217;t need to look anywhere else, except straight forward, and you will see how fast you are going, navigation instructions, as well as data gathered by the front-facing camera.<\/p>\n<p>Check it out here:<\/p>\n<p><iframe loading=\"lazy\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/w-ZVmn8zdy8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.unlockunit.com\/blog\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>NAVION is not the first product of this type on the market since I&#8217;ve seen a few aftermarket HUDs until now, but this one actually feels a lot better. Specifically, it&#8217;s relying on the True AR engine, which shows data on the display more naturally and authentically, being tied to what&#8217;s in your field of view.<\/p>\n<p>Having all this specific information in front of you doesn&#8217;t allow anything else distract you anymore. You won&#8217;t need to check your car&#8217;s built-in navigation or the phone you use for this, you won&#8217;t need to check your gauges for the speed and see how much fuel there&#8217;s left and so on. After all, it&#8217;s about your own safety!<\/p>\n<h2>An updated version could be released soon!<\/h2>\n<p>WayRay announced that the True AR SDK, which their augmented reality HUD relies on, can be accessed by other developers, in order to make it better.<\/p>\n<p>Therefore, in the near future, we could see a new version, showing enhanced navigation, points of interest, special offers from the stores you&#8217;re passing by and many more. Even more, the company&#8217;s CEO announced that they&#8217;re planning to launch an entire app store for their HUD.<\/p>\n<p>Until now, the company managed to raise over $30 million and they are in talks with big names from the automotive industry, like Honda, which could use their technology for upcoming car models.<\/p>\n<p>To wrap it up, the answer is yes, an augmented reality HUD can really help you while driving. And if you&#8217;re doing it alone, it can be a great co-pilot. However, you cannot talk to him. At least for the moment&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many years ago I was at a car expo, checking out some of the latest technologies. I remember entering a Mazda and seeing a small piece of plastic, popping out from the dashboard, just in the driver&#8217;s field of view. The guy from the stand explained that it&#8217;s a head-up display (or HUD, as I [&hellip;]<\/p>\n","protected":false},"author":101017,"featured_media":11528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2399],"tags":[2680,2697,2716],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is an augmented reality HUD the best copilot? | UnlockUnit<\/title>\n<meta name=\"description\" content=\"At this year&#039;s Consumer Electronics Show, an augmented reality company from Switzerland, WayRay, showcased a new in-car augmented reality HUD, with a totally unique approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unlockunit.com\/blog\/augmented-reality-hud-best-copilot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is an augmented reality HUD the best copilot? 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